B2B Lead Generation

IBM The Great Mind Challenge

Here's how we managed a flagship program for IBM to encourage students to develop applications on cutting-edge IBM technologies.
IBM The Great Mind Challenge

The International Business Machines Corporation is an American multinational information technology company headquartered in Armonk, New York, with operations in over 170 countries. The company began in 1911, founded in Endicott, New York, as the Computing-Tabulating-Recording Company (CTR) and was renamed “International Business Machines” in 1924.

The Great Mind Challenge is a program to encourage students to develop applications on cutting-edge IBM technologies while providing them with an opportunity to improve their software-writing skills.

The program drove +1.3 lakh student registrations from 1,152 colleges across 27 Indian states. 99,512 team’s participated for this contest over 150 days and created awareness across 2,571 colleges.

More On Account Based Marketing
  • ClientIBM
  • IndustryIT/ITeS
  • ServicesAccount Based Marketing
Kestone Impact
  • +1.3 Lakh Student Registrations
  • 99,512 Teams Participation
  • 2,713 Project Submissions from 73 Colleges