Social Cause Marketing Using Social Media
Social Media Marketing for Ministry of Health, Singapore
Singapore Health Services or SingHealth is Singapore’s largest cluster of healthcare institutions. The cluster was formed in 2000 and consists of four public hospitals, two community hospitals, five national specialty centers, and a network of eight polyclinics.
Ministry of Health, Singapore, partnered with Kestone to create awareness about their DARE program which educates citizens about steps they may take to save a life in case of a cardiac arrest. We drove mobile app installs for DARE across Singapore using Google and Facebook ads and gained mindshare of people using video marketing on YouTube and Facebook.
The program was designed by the government of Singapore to help bystanders gain knowledge about using CPR and AED in case of emergencies.