Digital Marketing Services for STT Global Data Centre

Kestone was entrusted to manage STT GDC India digital marketing activities including SEM, social media management (LinkedIn, Facebook, Twitter and YouTube), SEO, content marketing, website design and development.

With these objectives in hand, we took the following approach:

• Grew the brand inorganically through Search and Display Campaigns on Google, and Sponsored Content and Dynamic Ads on LinkedIn.
• Programmatic advertising was also included in the marketing mix.
• Reached out to business audience using display campaigns with exclusive inventories on websites like Forbes & Wall Street Journal.
• For social media, various thematic campaigns combined with promotional and tactical content were conceptualized to keep the follower base engaged, including use of infographs and motion graphic videos.