Partner Engagement with Podcast Marketing

Channel Partners are key source of business for Red Hat. Through this project Red Hat aimed to connect with their key technology partners, create meaningful conversations and build a future roadmap for IT for their customers.

Designed as episodic sessions, Red Hat wanted these podcasts to be leveraged by their partners as a marketing tool to share their unique perspectives within their customer community and to be seen as a trusted thought-leader.

Kestone undertook story-boarding, recording, production, editing, and marketing of these Podcasts on Red Hat’s website and various other Podcast listing platforms.