Keysight Demand Generation

Keysight Technologies, or Keysight, is an American company which manufactures electronics Test and Measurement equipment and software applications. In 2014, Keysight was spun off from Agilent Technologies, taking with it the product lines which focused on electronics and radio, leaving Agilent with the chemical and bio-analytical products.

With this project focused entirely on B2B Lead Generation, Kestone managed digital arm of Keysight’s MDF campaigns with its Channel Partners resulting into reaching 50K+ unique users and generating 2,200+ MQLs. Further, some of Keysight’s flagship properties such as Aerospace and Defense Symposium (AD Symposium), Keysight Tech Day, and Keysight Measurement Insights (KMI), were leveraged to nurture and generate these leads.

A robust backend system helped tracking campaign performance and evaluating ROI of co-funded Channel Partner Marketing campaigns on a real-time basis.