Digital Marketing

Mobile App Marketing for Comverge Technologies

An award winning project which saw launching the mobile app, NowConfer, and delivering 390,000 app installs across 9 countries
Mobile App Marketing for Comverge Technologies

Comverg Technologies, Singapore, introduced an audio and web conferencing mobile app, integrated with cloud support, to assist the hypermobile working professionals in their teleconferencing and video-conferencing needs.

Kestone devised a communication route which highlighted product’s differentiated features. Doing this was critical because the app faced competition from big and established players including Google Duo, Zoom, Blue jeans, and Skype.

The app was then launched leveraging all digital platforms including Google, YouTube, Facebook, and various Affiliate Networks to drive app installs, in-app purchases and user retention across 09 countries.

Together these channels, with insights from advanced mobile app analytics platforms, delivered 3.9 Lakh app installs over a span of 1year.

Explore Digital Marketing
  • ClientComverge Technologies
  • IndustryTelecom
  • ServicesMobile App Marketing, Social Media Marketing
Kestone Impact
  • 390,000 App Installs on Android and iOS devices
  • Campaign across 9 countries including US, Singapore, India, MEA and APAC