Digital Marketing

Max Life Insurance Agent Recruitment

How we used social media to recruit insurance agents and optimized cost per recruitment for Max Life Insurance
Max Life Insurance Agent Recruitment Using Social Media

Max Life Insurance Company Limited is a subsidiary of the publicly listed Max Financial Services Limited and is the largest non-bank private-sector life insurer in India.

Insurance Agents are key pillars for driving business growth at Max Life Insurance (MLI). Through this project, MLI aimed at strengthening the base of their insurance agents by recruiting them using social media platforms.

While at one hand, social media provided laser targeted reach out to potential insurance agents, on the other hand it optimized Cost Per Recruitment for MLI to the order of over 300%.

Explore Digital Marketing
  • ClientMax Life Insurance
  • IndustryBFSI
  • ServicesSocial Media Marketing
Kestone Impact
  • 300% Reduction In Cost Per Recruitment
  • 2,200+ Recruitment Program Sign-Ups
  • 550+ Meetings Aligned For 31 MLI Branches
  • 190+ Walk-Ins at MLI Offices