Experiential Marketing

Britannia 100 Year Celebrations

How we brought alive Britannia's 100 year celebrations, launched the new brand identity and revealed the vision for their 100th year.
Britannia 100 Year Celebrations

Founded in 1892 and headquartered in Kolkata, Britannia Industries Limited is one of India’s oldest existing companies. It is now part of the Wadia Group headed by Nusli Wadia.

From breaking down the brief to bringing alive the Britannia 100 year celebration, launching the new brand identity, unveiling the marketing plans and revealing the vision for the 100th year, Kestone worked tirelessly round the clock to bring perfection in every step.

It started with the creative concept of bringing to life the Britannia avatar, Miss B, who narrated the glorious past and gave us a glimpse of the future. Connected with 10,000+ people, employees, partners and distributors, a special show was also curated for ex-employees.

Over 2 months of intricate planning saw the team laid down the foundation for a fabulous show and the largest event series.

More In Experiential Marketing
  • ClientBritannia Industries Limited
  • IndustryFMCG
  • ServicesExperiential Marketing
Kestone Impact
  • 26 Shows
  • 30 Artists
  • 18 Cities
  • 60+ Days