Experiential Marketing

ITC Dark Fantasy Relaunch Roadshow

Here is how Kestone conceptualized and executed a roadshow for ITC Dark Fantasy Relaunch project across 8 cities of India.
ITC Dark Fantasy Relaunch Roadshow

Kestone successfully curated and executed a roadshow event for ITC’s Sunfeast Dark Fantasy Chocofills Relaunch project. The event was spread across 15 days in the month of August, 2023 covering 8 cities of India – Bangalore, Chennai, Coimbatore, Delhi, Hyderabad, Kochi, Kolkata and Mumbai. 

The event was meticulously planned to celebrate Sunfeast’s 20 years anniversary. The senior management of Sunfeast unveiled the upgraded product and packaging of Chocofills biscuits, and also introduced their new brand ambassador, Shahrukh Khan. 

The roadshow was well executed by Kestone who coordinated with the sales team of Sunfeast in different cities to make this event a seamless experience for everyone. 

More In Experiential Marketing
  • ClientIndian Tobacco Company (ITC)
  • IndustryFMCG
  • ServicesExperiential Marketing
  • Kestone Impact
  • 08 cities
  • 150+ attendees