B2B Lead Generation

Persistent Systems

How we created a strategic partnership with Persistent Systems, leveraging data-driven lead generation techniques to deliver a consistent stream of high-quality leads.
Persistent Systems

Kestone worked with Indian multinational IT services provider, Persistent System, to deliver leads at different levels of qualifications, including Marketing Qualified Leads (MQLs), BANT Qualified Leads and Sales Qualified Leads (SQL), over 4 quarters.

The project included working on Persistent System’s focus Account List while undertaking Contact Mapping, Database Building and Database Enrichment to ultimately schedule triangulation calls of BANT Qualified Leads with Persistent Systems’ sales team.


  • ClientPersistent Systems
  • IndustryIT
  • Target MarketITDM, Delivery/Engineering/Ops, Data, Analytics, DevOps/Product
Kestone Impact
  • 4 Quarters Total Leads Shared:432
  • Meetings Done: 278
  • Sales Qualified Leads: 147
  • Conversion Ration: 53%