B2B Lead Generation


How We Executed FreshWork's Demand Generation Campaign to Generate Sales-ready Leads For Freshservice.

Freshworks has been executing a demand generation campaign with Kestone to raise product awareness and generate sales-ready leads for Freshservice, Freshdesk, Freshchat, and Freshbot within mid-sized and large enterprise organizations since 2020. 

Kestone has played a vital role in achieving this, utilizing various mediums such as email and tele outreach to effectively reach customers and pitch Freshworks solutions. The campaign has primarily targeted mid-sized organizations with over 250 employees, promoting IT Service Management, Customer Engagement Tools, CRM, and chatbot solutions.

These outreach efforts have successfully engaged IT Decision Makers (ITDM), Marketing, and Customer Support professionals across India. Remarkably, Kestone has maintained a 50% sales acceptance ratio for the meetings scheduled during the campaign, highlighting the effectiveness of its approach.

Explore B2B Marketing
  • ClientFreshWorks
  • IndustryIT
  • Target ProfilesCustomer Support Managers, Marketing Managers, ITDM Managers
Kestone Impact
  • 269 Meetings Done
  • 298 Leads Generated